"From insuring that our interactive television strategy matched our viewer engagement goals to guiding development of a class leading in-program interactive application, Will Keller provided us with essential strategic and operational expertise. My team and I benefited from Will’s insightful analysis of the interactive television industry which kept us on top of a constantly changing landscape."
"Will Keller has a complete understanding of how to set up and optimize a direct response business for success, from strategy through implementation. He added tremendous value, focusing first on how to win with the consumer then structuring the program to maximize profitability. The client was very impressed!" [Co-engagement with AspireUp]
"Will Keller is an extraordinarily gifted leader. He was able to step into our organization and listen to where we conceptually wanted to go in terms of increasing paid attendance. He then worked with our Board and staff to clarify the concept, develop a strategic pricing plan, and help infuse the values and strategies throughout our organization. Extremely effective at keeping the discussion at a high level, Will is the best facilitator with whom I’ve ever worked."
"Will Keller was organized, thought-provoking and thorough. I was impressed with his professionalism and the speed with which he delivered an exceptional business plan which will no doubt be a roadmap for the long-term success of the [client] brand."
“I’ve engaged Will Keller to increase my team’s expertise in the rapidly advancing world of interactive television. Will is the rare consultant that brings to engagements both strategic and operational expertise. As he worked with my team devising our networks’ iTV roadmaps, he simultaneously managed our first interactive television campaign – a great example of his ability to link strategy to real world execution.”
“LiveTV engaged Will Keller to advise my team on marketing a new inflight entertainment system we were rolling out to Continental’s fleet. Will excelled at synthesizing disparate information into coherent and well-reasoned recommendations. He then helped us create an implementation plan and execute on it. The result? An effective interactive marketing strategy that raised awareness, increased trial and drove sales of our IFE product. Top Qualities: Great Results, Personable, Expert.”
“Will is an amazing business leader. I was able to witness him build several successful businesses while we worked together at HSN. He is known for industry expertise, being up to date on the most current trends, excellent communicator and as a leader he knows when to zig and zag to get the job done.”
“I have known Will Keller for ten years and am happy to recommend him. He is a leader that can quickly see the big picture as well as examine the details of a situation to ensure actions are taken that will have a positive profitable outcome. He was not only my boss but a true mentor. His guidance as a teacher and role model had a huge impact on both my professional and personal development and success.”
“Will is a very capable executive with a broad range of general management skills. He can lead a business, developing strategy and setting direction. He can also manage a team, identifying tactics and driving execution. He is results oriented, customer focused and has sound business skills. I would work with William again without hesitation.”
“Will is a results oriented executive. He is organized, efficient and develops appropriate timelines to get the job done. He had a great command of the business in many areas outside his area of responsibility. Will was an executive that you could count on to assist with any project. He understood his P&L and drove the business to profitable results. I highly recommend Will and would love to work with him again.”