2012 CES Unveiled Press Event
I navigated the packed 2012 CES Unveiled press event Sunday where key CES vendors give the press a sneak peak of their product. Here are brief summaries along with pictures and video of those most relevant to the interactive television marketing industry.
Dyle Mobile TV: Mobile Content Venture (MCV, a joint venture that operates Dyle Mobile TV service) demoed two products that deliver live mobile television to smart phones (in this case from Metro PCS) and tablets (via Belkin device). Here's Erik Moreno, SVP Corporate Development - Fox Networks Group who is co-General Manager of MCV demoing both devices.
DISH Network: I spoke with Aaron Johnson at DISH Network to learn more about their just announced streaming video app for iPad which works outside the home too. He emphasized branding under Blockbuster name which also gives customers the ability to get DVDs by mail. Per their press kit: "DISH customers who subscribe to the Blockbuster @Home™ package or select premium movie packages, including HBO and Cinemax, can now watch popular movies, TV shows and kid's programming using the updated DISH Remote Access app on their iPad." Here's a screen shot of the app.
Accenture: For you data geeks, Accenture just released its annual survey that this year details why consumers intend to buy fewer televisions and, no surprise to us, are migrating to other consumer electronic devices to consume content. The percentage of consumers worldwide watching broadcast or cable TV in a typical week fell from 71% in 2009 to 48% in 2011 but video viewership on alternate devices is soaring. Download the full study here.
3M touch System: OK, this is not (yet) directly related to interactive television strategy, but it's cool and an example of the overall theme of more intuitive user interfaces. Check out this video I shot at CES Unveiled of 3M's super fast Touch System that can accommodate 20 simultaneous users!
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
