Join research firm Chadwick Martin Bailey to discover the who, what and how of online content viewing in this CTAM Wired webcast, The New Age of Television: Who is Viewing What, How and on Which Type of Devices.
WHAT: CTAM says "the webcast will map out the needs and priorities of different consumer types to help forecast how consumers will react to future technologies, platforms and service bundles as the industry continues to evolve." Additional topics:
• Online viewership of TV shows and movies among age segments.
• Device viewership scenarios.
• Preferred TV viewing device by occasion.
• Online viewing pain points and barriers.
• Needs analysis of new technology platforms.
WHEN: Wednesday, June 27, 2012 at 12:00pm (EST)
WHO: Chris Neal - Vice President, Telecom & Technology Practice Chadwick Martin Bailey.
WHY: Research can be tough to come by in this industry so this webinar might help all of us be more strategic in our iTV decision-making. For those of us focusing on interactive TV commerce, viewing on second-screens brings content to devices significantly more conducive to shopping.
HOW: CTAM Wired webcasts are free for members but you must register in advance. Join CTAM, then sign up for this webcast. Register for webcast.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
|
I'll be one of the speakers for this informative CTAM webcast and hope you will join us.
WHAT: Hour long webinar summarizing key learnings, themes and trends from the recent Cable Show in Boston by four experts who attended the show.
WHEN: May 30, 2012 at 4:00 pm EDT.
WHY: Per CTAM, "This webcast will cover many of the latest developments in the business":
- Interactive television and the answer to "Are we there yet?"
- The rosy (or not) future of mobile broadband
- Next steps in the online video and authentication revolution
- What's in store for customers and viewers by year end
WHO: Speakers
- Will Keller, President, Interactive TV Commerce
- Rick Lang, SVP Marketing and Sales, Central Division, Comcast
- Will Richmond, Editor and Publisher, VideoNuze
- Moderator: Lauren LoFrisco, SVP Affiliate Marketing, iN DEMAND
HOW: CTAM Wired webcasts are a member benefit, but you must register in advance. Join CTAM, then sign up for this webcast. Register for Webcast.
|
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.