Register now - price increases $200.00 on January 2, 2013. Mark your calendar and make plans to attend the world's largest innovation event.
2013 International CES to Feature Major Consumer Technology Trends and Inspiring Innovations
London, – 11/15/2012 – From wireless wallets to cloud-based services, app integration, digital health and fitness devices and beyond, the 2013 International CES® will feature an array of top consumer technology products and trends, including inspiring innovations across a range of hot products and categories. Owned and produced by the Consumer Electronics Association (CEA)®, the 2013 CES, the world’s largest innovation event, will take place January 8-11, 2013, in Las Vegas.
“The 2013 International CES will showcase the latest innovations and trends that will capture the hearts and minds of consumers over the coming months and years,” said Karen Chupka, senior vice president, events and conferences, CEA. “More, our conference sessions cover the most important issues and trends across our industry, further cementing CES’ position as a can’t-miss event for industry professionals.”
"The 2013 CES will draw 150,000 industry professionals to witness the next generation of consumer technology. More than 3,000 exhibitors will debut 20,000 new products across 1.8 million net square feet of exhibit space. In addition to hundreds of conference sessions covering top issues and trends crossing the full spectrum of the consumer technology and related industries, the 2013 CES experience will feature the following representative sampling of exhibitors, keynotes and TechZones: Wireless Wallets, Gesture Recognition/HMI, Cloud-Based Services,App Integration, Digital Health and Fitness, Wireless Home Automation/Home Energy Management, Connected Consumers: On Demand Services, 3D Printing, and Safe Driver/Connected Cars."
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
TVOT NYC Intensive 2012 is a one-day, must attend show. It is the east coast version of the highly successful west coast TV of Tomorrow Show (spring 2013, San Francisco). TVOT events focus exclusively on the delivery and user experience of interactive TV across multiple platforms.
WHAT: East Coast "TV of Tomorrow Show" Event Will Feature Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, and the Return of [itvt]'s popular Holiday Party.
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The Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive, social and advanced TV that are already in the field today.
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The Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future.
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The Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new interactive, social and advanced TV technologies and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing interactive, social and advanced TV experiences.
WHEN: Monday, December 10th, Registration Check-in: 7:30AM
WHO: Speakers are selected for their expertise alone. The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues.
WHERE: 730 Third Avenue in Midtown Manhattan
WHY: The event will enable the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in an interactive and productive exchange of ideas with the brands, broadcasters, networks, agencies, entrepreneurs, investors, producers, developers, designers, storytellers, social media companies and other stakeholders upon whom the success of those platforms depends. To find more information, click here: http://www.thetvoftomorrowshow.com
HOW: Register for the Show
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
Reach. Engage. Measure. Monetize.
WHY: Well, the tag line sums this up best: "If the port of entry into the digital world lives in the palm of one’s hand—does that make mobile the new 1st screen?" Particularly when you consider that mobile is driving nearly 10% of all internet traffic globally. For those of us focused on t-commerce, mobile commerce or m-commerce often has much to teach us about easy, simple ways to serve up and close transactions.
WHAT: The 2012 IAB Mobile Marketplace "offers a day of discussion, debate, and actionable insights about how to unlock the vast opportunities inherent to mobile by effectively engaging consumers, measuring mobile marketing efforts, and efficiently monetizing the new first screen." Check out the agenda.
2012 topics include:
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The Agency View: What I Buy, Why and How
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M-commerce: Beyond Clicks to Bricks
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Size Matters: Mobile and the Creative Canvas
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Mobile & RTB
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Marketplace Conversations: interactive, small-group discussion sessions
WHEN: July 16, 2012
WHERE: Crowne Plaza Hotel, 1605 Broadway, New York, NY
HOW: Register now.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
I'll be reporting and tweeting from The Cable Show for InteractiveTV Today. So if you can't make it, be sure to check out the site's coverage along with my blogs and tweets. For those of you heading to Boston, here's the scoop, including details on interactive TV sessions of interest.
WHAT: The Cable Show 2012.
WHO: A cast of thousands, including TBS superstar Conan O’Brien, NBA Commissioner David Stern and Time Warner Cable Chairman & CEO Glenn Britt.
WHEN: May 20-24, 2012 (with Monday - Wednesday the key days).
WHERE: Boston, MA. Register now.
WHY: Learn by walking the show floor (get your appointments going now), networking at different events and attending educational sessions. I've listed sessions that might be of interest for those of us focusing on t-commerce, social TV and dual screen interactivity.
- Putting the You in UX: Media Gets Personal: Monday, May 21; 11:45 AM - 12:30 PM; Imagine Park.
- Dispatches from Screenland: Television Strategy, Technology and Market Dynamics: Tuesday, May 22; 11:00 AM - 12:00 PM; Room 153BC East.
- Submit Your Application: Business Strategies for a New Era of Cable Interactivity: Tuesday, May 22; 2:00 PM - 3:00 PM; Room 153BC East.
Second Screens: Making the First Screen Interactive and Fun: Tuesday, May 22; 2:15 PM - 3:00 PM; Imagine Park.
- It’s Nice to Share: Television, Social Media and Second-Screen Apps: Wednesday, May 23; 11:00 AM - 12:00 PM; Room 153BC East.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
WHO: Multichannel News: Keynote - Eric Kessler, Co-President HBO; multiple panels with industry leaders.
WHERE: Sentry Center Midtown East, 730 Third Avenue, New York, NY.
WHEN: Thursday, May 3, 2012 from 9:00 AM to 5:00 PM ET.
WHAT: Panel topics to be discussed:
- Building the perfect TV app.
- Under the 'TV Everywhere' Hood: Serving premium-quality video over any connection.
- Multi screen decisions 2012.
- Making it Count: Monetization models for multi-platform video.
WHY: According to Multichannel News, "Operators and programmers are sizing up the advantages - and potential risks - associated with delivering content to consumers across a secure on line platform. Besides the business issues, the concept also raises key technology questions." More information.
I'll be tweeting from the event. If you can't attend, keep an eye out for my blog on the day's highlights.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
This week we're headed to sunny Las Vegas to cover the annual 2012 International Consumer Electronics Show. As I mentioned before, I'll be attending the show as a member of the press for [itvt] and blogging about the experience here and on the [itvt] website. Naturally, I will look especially for content relevant to the world of interactive television marketing, social TV, and t-commerce strategies.
Mashable recently published an interactive map featuring 14 essential stops to make at CES, which is worth a look.
WHAT: 2012 International CES
WHEN: January 10 - 13, 2012
WHERE: Las Vegas, Nevada
WHY: CES is the world's largest consumer electronics trade show, and it features thousands of exhibitors and hundreds of thousands of visitors each year, as well as a conference that covers the iTV industry and emerging technologies. It's a must-attend on the iTV conference circuit.
View more about the CES conference here.
If you have an interactive television-related product that you'd like us to take a look at before or during CES, contact Karen Crawford at kcrawford@wekellergroup.com.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
We are. In January I'm going to cover the annual 2012 International Consumer Electronics Show in Las Vegas as a member of the press for [itvt]. I'll post updates throughout the conference here and on the [itvt] website, and I'll be on the lookout especially for iTV, social TV, and t-commerce related products.
WHAT: 2012 International CES
WHEN: January 10 - 13, 2012
WHERE: Las Vegas, Nevada
WHY: CES is the world's largest consumer electronics trade show, and it features thousands of exhibitors and hundreds of thousands of visitors each year, as well as a conference that covers the iTV industry and emerging technologies. It's a must-attend on the iTV conference circuit.
View more about the CES conference here.
If you have an interactive television-related product that you'd like us to take a look at before or during CES, contact Karen Crawford at kcrawford@wekellergroup.com.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
T-Commerce Deployments
[itvt] has released the schedule of sessions for its December 5, 2011 conference in NYC. The day is packed with informative panels on interactive television marketing.
Here's details on the t-commerce panel. As the panel's moderator, I'm a bit biased but given the industry leaders represented, the session is a must attend for those of you wanting to grow commerce sales.
T-Commerce Deployments: Overcoming Challenges and Evolving Best Practices
December 5, 2011: 9:25-10:35AM - Union Square (room)
This session--featuring panelists representing television networks, pay-TV operators, and technology providers--will examine the lessons learned from recent t-commerce deployments on TV and second-screen devices. Putting these campaigns front and center, panelists will identify emerging technologies and key success factors impacting this space--for better or worse--now and in the near future.
Topics to be addressed include:
1) Product assortment and sales potential: which items or services are proving best at driving sales (and which aren't) and how large a sales opportunity is t-commerce for networks, operators and brands?
2) Infrastructure challenges: what backend obstacles were most troublesome in recent t-commerce deployments and what strategies did panelists employ to overcome them?
3) Commerce integration: initial strategies and best practices for integrating commerce in programming and advertising.
4) New platforms and technologies: the potential for connected TV's and ACR (automatic content recognition)-powered second-screen apps to drive commerce.
5) Social commerce: social media's expanding role in t-commerce.
Panelists include:
- Mike Fitzsimmons, CEO, Delivery Agent
- Mark Garner, SVP of Business Development and Distribution Marketing, A&E Television Networks
- Will Keller, President, WE Keller Group (Moderator)
- Anthony Landamia, Executive Director of Product Management, SeaChange International
- Rachelle Zoffer, Director of Content Strategy and Acquisition, Interactive TV, Verizon FiOS
TVOT NYC Intensive Overview
WHAT: TVOT NYC Intensive 2011.
WHERE: 730 Third Avenue, NYC (midtown between 45th and 46th streets).
WHEN: Monday, December 5, 2011 (all day plus party).
WHY: itvt puts on the best interactive television conferences period. It's all iTV all day long, conveniently located in NYC for East Coasters. Great for those of us focused on interactive television marketing strategies.
LEARN: Via three intensive tracks...
- The Today Track: Current deployments.
- The Tomorrow Track: iTV evolution.
- The Workshop/Master Class Track: Smaller sessions to see, learn and get questions answered.
Per organizer Tracy Swedlow, TVOT Intensive's "goal will be to enable the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in a fruitful exchange of ideas with the brands, broadcasters, networks, producers, agencies, designers, social media companies and other stakeholders upon whom the success of those platforms depends."
MORE INFO: Click TVOT logo below.
Besides moderating the t-commerce panel, I'll be tweeting from the show. Follow me:
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
I recently spent a day with a varied group of interactive television and other media types at Rentrak’s Annual Industry Insights Forum, brought together by Rentrak’s expertise in multi-screen measurement.
One of the sessions that offered some especially fresh perspectives focused on advanced advertising, which is targeting ads to specific individuals or even specific zip codes (called addressable advertising) as well as advertising that includes specific interactive features (like RFIs via television remotes). Advanced advertising is a growing component of interactive television strategy.
Panelists agreed that advanced advertising is in a transitional stage with some good work being done particularly at the local level. But it’s important to consider how long this transition will last and how much impact advanced advertising will have in the overall ad universe.
Here are some advanced advertising trends noted by the panelists, with my thoughts in italics:
- Advertisers are definitely pushing for more targeted solutions because of, in part, our ability to target with digital media. That’s great, because it speaks to the growing demand for specialized advertising.
- This kind of targeting is focused on getting ads in front of people segmented by attributes (young families, affluent empty nesters, etc.) rather than traditional demographics. This is a huge shift, and a good one for those of us with expertise in specialized advertising.
- There is a growing body of set top box data that’s still difficult to translate to currently used industry vocabulary – not everyone understands STB data – but that is still proving useful to agencies and clients as they work together to devise new strategies.
- Metrics are also key because they increase accountability, which allows you to create fact-based plans and reports related to real business outcomes.
- Perhaps most importantly, all of the above points need to be considered in the context of very small scale efforts right now. Of course that’s true, but new advertising models of the past started small, too.
In the end, advanced advertising will grow depending on how well distributors, agencies, and brands create a common vocabulary, a common set of data, and a common mechanism to execute increasingly larger and more complicated campaigns.
Given the growing fragmentation of the media landscape (multiple screens, etc.), finding these commonalities is not going to get easier with time. Instead, people will base how much time and energy they want to invest in advanced advertising on early round successes – particularly ROI (time and money) of executed campaigns. For that reason, finding success with your first advanced advertising campaigns is key.
Anyone out there have experience with a successful advanced advertising campaign? Let us know.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
WHAT: TVOT NYC Intensive 2011.
WHERE: 730 Third Avenue, NYC (midtown between 45th and 46th streets).
WHEN: Monday, December 5, 2011 (all day plus party).
WHY: itvt puts on the best interactive television conferences period. It's all iTV all day long, conveniently located in NYC for East Coasters. Great for those of us focused on interactive television marketing strategies.
LEARN: Via three intensive tracks...
- The Today Track: Current deployments.
- The Tomorrow Track: iTV evolution.
- The Workshop/Master Class Track: Smaller sessions to see, learn and get questions answered.
Per organizer Tracy Swedlow, TVOT Intensive's "goal will be to enable the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in a fruitful exchange of ideas with the brands, broadcasters, networks, producers, agencies, designers, social media companies and other stakeholders upon whom the success of those platforms depends."
MORE INFO: Click TVOT logo below.
I'll be tweeting from the show. Follow me:
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.