Reach. Engage. Measure. Monetize.
WHY: Well, the tag line sums this up best: "If the port of entry into the digital world lives in the palm of one’s hand—does that make mobile the new 1st screen?" Particularly when you consider that mobile is driving nearly 10% of all internet traffic globally. For those of us focused on t-commerce, mobile commerce or m-commerce often has much to teach us about easy, simple ways to serve up and close transactions.
WHAT: The 2012 IAB Mobile Marketplace "offers a day of discussion, debate, and actionable insights about how to unlock the vast opportunities inherent to mobile by effectively engaging consumers, measuring mobile marketing efforts, and efficiently monetizing the new first screen." Check out the agenda.
2012 topics include:
The Agency View: What I Buy, Why and How
M-commerce: Beyond Clicks to Bricks
Size Matters: Mobile and the Creative Canvas
Mobile & RTB
Marketplace Conversations: interactive, small-group discussion sessions
WHEN: July 16, 2012
WHERE: Crowne Plaza Hotel, 1605 Broadway, New York, NY
HOW: Register now.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.