A good overview of how an added value like Wi-Fi on planes moves from a differentiator to a common amenity. Questions to be thinking about? How will airlines tackle their pricing structures? Perhaps tiered pricing for shorter hauls or flights less frequented by business travelers? Most compelling over the medium-term is the ability to combine inflight entertainment with internet accessibility. Airlines aren’t going to abandon their costly IFE infrastructure anytime soon. So consider the possibilities for more transactions – products and services – in the sky with airlines taking their small but profitable share.
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Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
OK, I’ll admit it. I set my alarm and got up ridiculously early towatch The Royal Wedding. But even though I was a bit bleary eyed, I knew my stuff because I had prepped by checking out not one but four (trust me there were even more!) Royal Wedding apps on my iPad.
So what did I learn? More about jewelry and dresses and the Middletons than I could possibly absorb. But the ability of the iPad apps to display beautiful still images shone through: I wanted to linger over the incredibly large jewels. (It brought me back to my HSN days, though those jewels were “faux”.)
The apps – particularly the NBC and BBC version – helped whet my appetite for the live viewing experience. And without really thinking about it, those were my two go to networks for the event itself.
Now during the event, none of the iPad apps beat my 60 inch screen for capturing the spectacle. I occasionally perused the apps but more because it’s my job than because I needed to. The dual screen rate was also likely dampened by the extended commercial free presentation of the wedding ceremony itself.
Given the modest viewership for the wedding itself (so solid bump ups considering the time of day), I’d think twice before creating one-off apps like these. Better to develop an app that builds viewer habits over time.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
The team at Interactive TV Today are preparing another must attend conference for those of us fueled by interactive television. Having attended this annual conference several times (including the recently added New York City fall edition), I can vouch for the learning, networking and brainstorming opportunities that this collection of sessions and professionals will provide. TV of Tomorrow is the most concentrated iTV conference of the year: May 17-18, 2011, in San Francisco.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.