Interactive TV: Harness this Ever Changing Platform to Boost Engagement and Revenue
What: A one-hour Webinar with a dynamic panel of experts that will show you how you can leverage the power of Interactive TV (ITV) to build consumer viewership and engagement and unprecedented advertiser effectiveness. The Webinar will include the latest research on deployment and adoption of ITV, which demographic segments are embracing ITV and which new platforms, devices and interfaces will become part of everyday life. This Webinar will help you prioritize your ITV strategy and position yourself and your brand for success. More Information.
When: Thursday, November 29, 2012, 1:30 - 2:30pm ET
Who: The expert panelists, including Pat McDonough (Nielsen), Brian McClary (Ford Motor Company) and Jeff Siegel (ROVI) will help make sense of the pressing technological and marketing challenges facing MSOs, networks, agencies and brands. The Webinar will share best practices and proven tactics to help you build the right ITV business models to maximize consumer awareness and engagement, brand participation and revenue growth. You will also hear how advertisers can benefit from ITV to increase campaign effectiveness and overall ROI.
How: Register Now. Cost $295 per site.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
WHAT: Nielsen webinar, "Courting Today's Mobile Consumers". Join this free, hour long webinar "to learn about trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today's mobile consumers."
WHEN: July 18, 2012, 2 p.m. EDT
WHY: For those of us focused on t-commerce, mobile is a key part of the transaction solution given the propensity of TV viewers to have their mobile handy while watching television. And now that more than half of US mobile consumers have smartphones, these devices will play an increasingly important role in second screen t-commerce.
WHO: Nielsen has been metering consumer smartphone usage on both the Android and iOS platforms since January 2011.
HOW: Join the free July 18th webinar. Click here to register.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
Join research firm Chadwick Martin Bailey to discover the who, what and how of online content viewing in this CTAM Wired webcast, The New Age of Television: Who is Viewing What, How and on Which Type of Devices.
WHAT: CTAM says "the webcast will map out the needs and priorities of different consumer types to help forecast how consumers will react to future technologies, platforms and service bundles as the industry continues to evolve." Additional topics:
• Online viewership of TV shows and movies among age segments.
• Device viewership scenarios.
• Preferred TV viewing device by occasion.
• Online viewing pain points and barriers.
• Needs analysis of new technology platforms.
WHEN: Wednesday, June 27, 2012 at 12:00pm (EST)
WHO: Chris Neal - Vice President, Telecom & Technology Practice Chadwick Martin Bailey.
WHY: Research can be tough to come by in this industry so this webinar might help all of us be more strategic in our iTV decision-making. For those of us focusing on interactive TV commerce, viewing on second-screens brings content to devices significantly more conducive to shopping.
HOW: CTAM Wired webcasts are free for members but you must register in advance. Join CTAM, then sign up for this webcast. Register for webcast.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
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I'll be one of the speakers for this informative CTAM webcast and hope you will join us.
WHAT: Hour long webinar summarizing key learnings, themes and trends from the recent Cable Show in Boston by four experts who attended the show.
WHEN: May 30, 2012 at 4:00 pm EDT.
WHY: Per CTAM, "This webcast will cover many of the latest developments in the business":
- Interactive television and the answer to "Are we there yet?"
- The rosy (or not) future of mobile broadband
- Next steps in the online video and authentication revolution
- What's in store for customers and viewers by year end
WHO: Speakers
- Will Keller, President, Interactive TV Commerce
- Rick Lang, SVP Marketing and Sales, Central Division, Comcast
- Will Richmond, Editor and Publisher, VideoNuze
- Moderator: Lauren LoFrisco, SVP Affiliate Marketing, iN DEMAND
HOW: CTAM Wired webcasts are a member benefit, but you must register in advance. Join CTAM, then sign up for this webcast. Register for Webcast.
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Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.
Who: Neil Canter, President, Global Analytic Consulting and Dounia Turrill, SVP Client Insights.
Why: Hear Nielsen's take on how consumers' engagement with TV and video content has changed dramatically in recent years (that's an understatement!). And it's free.
What: Join Canter as, “we tackle the evolving TV landscape—particularly who’s watching what and where—and help content providers and advertisers alike understand what these changes mean for them and how to best connect with consumers, wherever they might be tuning in.”
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How are consumer media habits changing, both in terms of what they’re watching and when and how they’re tuning in?
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How do advertisers allocate their marketing dollars?
- How can marketing mix modeling aid in deciding how to invest across TV, other offline media, digital media, promotion?
When: Tuesday, May 8, 2012, 2pm EDT. Click here to register. Free.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.