Free Nielsen Webinar: TV and Beyond - Marketing to Cross-Platform Consumers
Who: Neil Canter, President, Global Analytic Consulting and Dounia Turrill, SVP Client Insights.
Why: Hear Nielsen's take on how consumers' engagement with TV and video content has changed dramatically in recent years (that's an understatement!). And it's free.
What: Join Canter as, “we tackle the evolving TV landscape—particularly who’s watching what and where—and help content providers and advertisers alike understand what these changes mean for them and how to best connect with consumers, wherever they might be tuning in.”
How are consumer media habits changing, both in terms of what they’re watching and when and how they’re tuning in?
How do advertisers allocate their marketing dollars?
- How can marketing mix modeling aid in deciding how to invest across TV, other offline media, digital media, promotion?
When: Tuesday, May 8, 2012, 2pm EDT. Click here to register. Free.
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.