5 Interactive TV Themes from The Cable Show - Day One
NCTA's Cable Show started off with a rousing U2 song played entirely on iPads. Here are other themes that I heard above the din during day one.
- What the consumer wants he or she will (eventually) find a way to get. Discovery Communication's CEO David Zaslav articulated that point in the opening session. So better for the industry to get behind consumer behaviors driving TV Everywhere.
- Multi-screen capabilities are table stakes just like HD became table stakes a few years back. Ericsson's Matthew Goldman, SVP Technology CTO Group, made this point prior to cuing up a demo of their multi-screen ecosystem solution (check out my video of the demo below).
- Lack of scale and industry reticence to share results holding back the iTV industry. Despite that point, Cathy Hetzel, Rentrak's always articulate President of Advanced Media and Information, is still a believer in the value of advanced advertising, particularly when the engagement metric is time spent.
- Solve the content fragmentation challenge and you will address a major source of viewer frustration. That's just what Cisco's Dr. Ken Morse CTO, SP Video Technology Group, is striving to do with his company's Videoscape Voyager Vantage (more on that in a later blog).
- Not only consumers but also content distributors seek easy (easier?) solutions to multi-screen video delivery. So it's back full circle to our #1 point. And Azuki's President & CEO John Clancy argued that his company's competitive advantage is "one video feed in and all platforms out."
I've also posted a number of videos from the show floor on my YouTube channel so check them out too. I'll keep an eye out for more on interactive TV commerce tomorrow.
Four iTV Themes from The Cable Show - Day Two
Six iTV Themes from The Cable Show - Day Three
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.