Inside the Screen Blog

4 More Interactive TV Video Demos from TVOT 2012

  

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If you weren't able to attend TVOT 2012 in San Francisco or attended but didn't have time to check out all the vendor demos, no worries. I made the rounds for you asking the simple question: "Show me the latest."

From interactive advertising to ACR technology to cutting-edge hybrid strategies, here's a second set of iTV video demos. I've kept each to 1 - 2 minutes so you can move through them quickly.

Demos & Details

 1. YuMe shows how advertisers can benefit from making a one-to-one connection with consumers via its platform.

2. ACR platform Zeitera showcases both interactive programming and interactive advertising capabilities.

3. Here's a quick demo by Blendagram, a company that can insert logos into existing video.

4. Softel's CTO walks us through their new hybrid interactive platform MediaSphere.

For more iTV videos and t-commerce insights check out:

• Interactive television video demos from The Cable Show in Boston and CES in Las Vegas check out my YouTube Channel iTVCommerce.
• Four other demos from TVOT check out: 4 Interactive TV Video Demos from TVOT 2012.
• My summary highlights of the show, please read: 7 iTV & T-Commerce Highlights from TVOT Day One and 5 iTV & T-Commerce Highlights from TVOT Day Two.

Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.