4 More Interactive TV Video Demos from TVOT 2012
If you weren't able to attend TVOT 2012 in San Francisco or attended but didn't have time to check out all the vendor demos, no worries. I made the rounds for you asking the simple question: "Show me the latest."
From interactive advertising to ACR technology to cutting-edge hybrid strategies, here's a second set of iTV video demos. I've kept each to 1 - 2 minutes so you can move through them quickly.
Demos & Details
1. YuMe shows how advertisers can benefit from making a one-to-one connection with consumers via its platform.
2. ACR platform Zeitera showcases both interactive programming and interactive advertising capabilities.
3. Here's a quick demo by Blendagram, a company that can insert logos into existing video.
4. Softel's CTO walks us through their new hybrid interactive platform MediaSphere.
For more iTV videos and t-commerce insights check out:
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.