July's Inside the Screen: TVOT iTV & T-Commerce Wrap-Up
Here's your inside track to all the happenings at the TV of Tomorrow Show 2012
in San Francisco. From video demos to blogs on iTV and t-commerce learnings to relevant news coverage, Inside the Screen
fills you in on the jammed-pack show.
As a consultant who grows clients' t-commerce sales
, I was excited by the show buzz surrounding t-commerce. Certainly, PayPal's sponsoring role helped but so does the our industry's growing recognition that we've got to generate revenue. T-commerce anyone?
Will Keller, President, Interactive TV Commerce, is the go-to expert for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce.