The Interactive TV Commerce team makes interactive television work for your business.
We don’t do the proverbial fancy binder because great ideas sitting on a shelf never moved your business forward. Instead, we identify and customize interactive television commerce strategies that engage your viewers and customers. Then we leverage our real-world experience to coach your team on the best, most efficient ways to implement your strategies and increase your sales.
Interactive commerce sales strategies get your viewers to sit up and take action!
Check out Strategic Advice, Operational Guidance, and Industry Resources to find out more about what we do.
| Viewers Become Doers | Doers Add Value |
|---|
| Participating in an instant poll during your reality show. |
Poll takers watch your program for longer periods of time and, with a correctly positioned poll, may watch more ads. |
| Requesting information on your product via an in-ad RFI while watching your ad. |
Consumers who request information via an on-screen RFI are valuable, self-selected leads. |
| Swiping their credit card at 30,000 feet to watch live TV during their flight. |
Passengers who purchase IFE access not only add to your ancillary revenue but also enjoy a more satisfying flight. |
| Purchasing your merchandise using their remote control. |
TV shoppers taking advantage of this faster way to complete their purchase may spend more freely. |
| Chatting with their Facebook friends about your program on their tablet. |
Social media viewers engage more closely with your brand and are often younger and more valuable to advertisers. |