Strategies that Further Your Sales Objectives.
To deliver relevant and valuable sales results, your interactive television commerce strategy must be developed within the context of your overall multi-channel sales objectives.
What Do You Want to Achieve?
Programmers: Clearly, increased viewership and greater brand engagement are at or near the top of your list of objectives. But have you considered a t-commerce initiative can help you monetize your iTV investments? Or how interactive commerce can create greater value for your advertisers?
Retailers: Increased sales. Check that box! But how do you want to balance top-line sales with margins? How can your television shopping strategy help you meet your other retail channel sales objectives?
Airlines: With ancillary revenue now driving a huge portion of airline profitability, IFE fees – and in-flight videos’ ability to drive other onboard ancillary revenue streams – can clearly contribute to your bottom line. But how do you charge for entertainment and still insure high customer satisfaction? How would such a strategy impact your objectives for in-flight staff?
Advertisers: Efficiency. In one word, that’s the potential for teaming the mass reach of television with the power of interactive ads. But what offers deliver the highest response rates? How do you leverage other campaigns in the interactive realm?
View some of our project results or contact us to learn more about what we can do for you.